Blogs
Practical Email and SMS marketing guidance for ecommerce teams, from campaign strategy to list hygiene.
Understanding Email Deliverability: Why Ecommerce Campaigns Land in Promotions Instead of the Inbox
Deliverability isn't one switch, it's three: acceptance, placement, and attention. Here's what authentication actually controls, why Promotions is not a failure, and how to work out which layer is costing you.
Segmentation vs. Personalization: What's Different, and When to Use Each in Ecommerce
Personalization is not the upgraded version of segmentation. They answer different questions at different points in the customer relationship, and treating one as a stepping stone to the other is what produces bestsellers labelled "recommended for you."
Winback Campaigns: When Should Customers Be Classified as 'Inactive'?
The 90-day inactivity rule is a myth. Here's how to set your own winback threshold from your customers' actual buying cycle, segment by RFM tier, and build a sequence that escalates instead of guessing.
Welcome Series Best Practices: Structuring the First 30 Days of a Customer Relationship
Most brands run one generic welcome sequence for everyone. Here's how to split pre-purchase and post-purchase subscribers, segment by acquisition source and engagement, and build a 30-day journey that actually earns the second sale.